Texas Tech University Athletics
Raider Power Spirit & Sportsmanship Campaign Announced
July 26, 2007 | General
July 26, 2007
Raider Power Spirit and Sportsmanship Campaign
LUBBOCK, Texas. - Texas Tech Athletics unveiled its Raider Power Spirit and Sportsmanship Campaign today designed to enhance school spirit and promote healthy sportsmanship across the university campus and the city of Lubbock.
The Raider Power Campaign is a joint effort on behalf of athletics, the university, the City of Lubbock, the Lubbock Chamber of Commerce and various community leaders. This is the first official organized spirit/sportsmanship campaign done through athletics and has been officially adopted by Mayor David Miller on behalf of the city of Lubbock.
Sportsmanship across the landscape of sport is increasingly becoming an issue that numerous organizations at the high school, collegiate and professional ranks are being forced to address. The Big 12 Conference has adopted a spectator code of conduct and Texas Tech's campaign will follow closely along the guidelines set forth by the league.
"Sportsmanship and the spirit in which we support our teams are important to us," said Gerald Myers, Director of Athletics. "We have a loyal and outstanding fan base, but there are areas of spirit and sportsmanship that can be improved.
The objective of the campaign is to promote spirit and sportsmanship by defining a popular Red Raider cheer "Raider Power" as: Honor, Respect, Pride and Tradition. Through these four simple words, Texas Tech hopes to maintain a distinct home field advantage yet unify Red Raider fans through this objective.
"Texas Tech teams are tough to play against at home," said Myers. "That reputation must be maintained and developed for all sports, and it can be done with class and respect for opposing fans, teams and officials. Be loud and stay late and let the opponents experience a Raider Power crowd that is 100% partisan for Texas Tech. Do it with class by eliminating profanity directed toward opponents, throwing objects on the fields and courts, and other disparaging remarks toward opponents and officials."
This comprehensive campaign will set forth to educate our fan base on the importance of being a good sportsman and raising the bar in regards to school spirit. Passion and rivalry both play major roles in the excitement of college sports but that energy should be used in a positive manner that celebrates the accomplishment and sacrifices of all student-athletes.
Through this effort, Texas Tech will bring together its student-athletes, coaches and fans to rally under one common ground and make Lubbock, Texas the home of the best fans in college athletics. Raider Power.
