Texas Tech University Athletics
Intercollegiate Athletics Strategic Plan
MISSION STATEMENT
To Educate, Serve and Grow Fearless Champions
Staff Expectations | Coach Expectations
GUIDING PRINCIPLES
The following principles will guide us in our planning processes, as well as our day to day actions and decisions:
- Do the Right Thing
 - Win Every Day
 - Success is Built on Quality Relationships
 - Respect the Past and Invent the Future
 
