Raider Alley is one of the nation's largest pre-game tail gate parties in all of college football. It begins three hours before kickoff and ends shortly after the start of the game. The game day atmosphere is derived from great food, ice cold drinks, opportunities to purchase your favorite Texas Tech merchandise, and entertaining live performances. In addition to these features, the Texas Tech Cheerleaders and Spirit Squads perform a pre-game pep rally to get fans ready to cheer on their Red Raiders. Weekly autograph sessions are held featuring various Texas Tech athletic teams as well as other community organizations. Vendors:
Steak Express
Garcia's
Kaleidoscoops
Freebirds
Fuddruckers
Campus Design
50th Street Caboose
Cagle Steaks
Dion's
Chick-fil-a
Varsity Bookstore
Klemke Sausage
Papa John's
Entertainment:
- Live music
- The Texas Tech Spirit Squad will perform their Spirit Showcase between bands
- Inflatable games for the kiddos | 
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