Texas Tech University Athletics
Progressive Insurance expands investment with field logo at Galaxy Stadium
August 18, 2026 | Football
Texas Tech will add on-field branding at Galaxy Stadium beginning with the 2026 football season
LUBBOCK, Texas – Progressive Insurance® announced today its expanded investment in college athletics through a new agreement with Texas Tech and 12 other nationally-recognized football programs and their Learfield partners.
The agreement places Progressive at the center of the college football game day experience, with on-field branding at Texas Tech, Boise State, Colorado, Georgia, Iowa, Ole Miss, Oregon, Purdue, SMU, Syracuse, Kansas State, USC and Wake Forest, creating premium brand visibility at some of the sport's most recognizable stadiums.
"The Texas Tech brand has never been more visible, allowing us opportunities such as this to partner with an established national brand such as Progressive," Texas Tech Director of Athletics Kirby Hocutt said. "We're proud to add Progressive as a national partner and have its branding on our field at Galaxy Stadium."
As a Proud Sponsor of each university, Progressive's national presence will be complemented by in-game videoboard features, in-venue LED signage, digital and social media integrations and other gameday experiences designed to engage fans before kickoff, throughout the game and beyond the final whistle.
"College athletics offers brands a level of fan passion and loyalty that's hard to match," said Shawn Hegan, Executive Vice President of Global Partnerships at Learfield. "This program gives Progressive a consistent presence across some of the biggest stages in the sport while creating meaningful connections with fans throughout the season."
Progressive's branding and integrated marketing elements will debut with the start of the 2026 college football season. The agreement was facilitated by Learfield's corporate partnership team, the company's centralized resource dedicated to generating impactful partnerships at scale that incorporate high-visibility assets such as on-field logos.
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is a leading seller of personal auto, commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers in the United States.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
