Approved partner advertising
Texas Tech Athletics marks may be used in approved advertising connected to an official sponsorship or corporate partner campaign.
- Digital ads
- Print ads
- Social graphics
- In-venue or gameday promotional materials
Texas Tech University Athletics
Logo Use | Corporate Partners
Corporate Partner Logo Use
Texas Tech Athletics values its corporate partners and the role they play in supporting the Red Raiders. The following guidance outlines how Texas Tech Athletics marks may be used in approved partner advertising, promotions, and co-branded materials.
Use of Texas Tech Athletics marks requires approval
Corporate partner use of Texas Tech Athletics logos, wordmarks, spirit marks, or related brand assets must be reviewed and approved before production, publication, or distribution.
Approved use should clearly support the partner relationship and should not imply ownership of Texas Tech marks, institutional endorsement beyond the approved sponsorship, or use outside the approved partnership scope.
Common Corporate Partner Use Cases
These examples are intended to help partners understand where Texas Tech Athletics marks may be appropriate, where use may be limited, and where additional review is required.
Co-branded lockups
Use of a Texas Tech Athletics mark beside a partner logo may be permitted only when the relationship is clear and the design follows approved hierarchy, spacing, and designation language.
- Partner brand should remain primary
- Texas Tech Athletics mark should be secondary
- Designation language should clarify the relationship
Unapproved logo integration
Texas Tech Athletics marks may not be built into a partner’s primary logo, product logo, company name, app icon, social avatar, or permanent brand identity.
- No combining marks into a new logo
- No modifying or recoloring marks
- No use that suggests Texas Tech owns or operates the partner brand
Logo Use Guidelines
Approved usage should
- Use only official artwork provided or approved by Texas Tech Athletics.
- Maintain proper clear space around all Texas Tech Athletics marks.
View clear space example
Clear space helps protect the visibility, legibility, and impact of Texas Tech Athletics marks across corporate partner advertising, co-branded materials, product, print, digital, retail, and other approved brand applications.
- Preserve the official proportions, colors, and orientation of each mark.
- Use clear designation language, such as “Proud Partner of Texas Tech Athletics,” when appropriate.
- Be limited to the approved campaign, placement, term, and sponsorship category.
Approved usage should not
- Alter, stretch, crop, redraw, outline, distress, animate, or add effects to Texas Tech Athletics marks.
- Place Texas Tech Athletics marks inside unapproved shapes, containers, patterns, or backgrounds.
- Use the Double T as a letter, icon replacement, or decorative element within partner branding.
- Create the appearance of a new joint logo without written approval.
- Use Texas Tech Athletics marks on merchandise, premiums, uniforms, apparel, or other items without licensing approval.
Recommended Designation and Co-Branding Hierarchy
When a Texas Tech Athletics mark is used with a corporate partner logo, designation language can help clarify the relationship and reduce confusion.
Proud Partner
Proud Partner of Texas Tech Athletics
A flexible option for broad corporate partner recognition when the partner relationship applies across athletics.
Official Partner
Official Partner of Texas Tech Athletics
Best reserved for approved categories where “official” status is included in the sponsorship agreement.
Category-Specific Partner
Official [Category] Partner of Texas Tech Athletics
Appropriate when the sponsorship agreement grants specific category rights, such as official banking, insurance, healthcare, automotive, or retail partner designations.
Co-Branding Hierarchy Examples
In most approved corporate partner executions, the partner brand should remain in the primary position, while Texas Tech Athletics marks should appear in a secondary or supporting position. The Texas Tech mark should clarify the relationship to Texas Tech Athletics and should not make the item appear to be official team-issued apparel, merchandise, or a new joint brand unless that use has been specifically approved.
Example: Shirt
- Primary location: Corporate partner logo or campaign artwork on the front chest or main front graphic.
- Secondary location: Approved Texas Tech Athletics mark, paired with designation language, on the sleeve, upper back, or below the main graphic.
- Example language: “Proud Partner of Texas Tech Athletics” or “Official [Category] Partner of Texas Tech Athletics.”
Example: Cap
- Primary location: Corporate partner logo or campaign mark on the front crown.
- Secondary location: Approved Texas Tech Athletics mark or designation language on the side panel, back arch, or closure area.
- Example language: “Proud Partner of Texas Tech Athletics” or “Official [Category] Partner.”
Licensed Vendor Requirement
Co-branded apparel, headwear, premiums, and promotional products may require additional licensing review and must be approved before production.
Co-branded products, including but not limited to apparel and promotional items, must be produced by a Texas Tech licensed vendor. These products will not be royalty-bearing when produced through an approved licensed vendor and used for approved corporate partner purposes.
Requests to use a vendor that is not currently licensed with Texas Tech will be placed under a premium promotional products one-time license agreement through the Collegiate Licensing Company. A 14% royalty will be applied.
Texas Tech Athletics encourages partners to consider approved local licensees who are also corporate partners, including Slate Group, QuarterFour, and Brandability.
Interested in Becoming a Corporate Partner?
Businesses interested in sponsorship opportunities with Texas Tech Athletics should connect with Texas Tech Athletics Partners, the locally based LEARFIELD team that manages corporate partnership opportunities for Texas Tech Athletics.
Corporate partnership opportunities may include venue signage, event sponsorships, promotions, hospitality, broadcast, digital engagement, and visibility through official Texas Tech Athletics channels.
Sponsorship interest and partnership discussions are separate from final approval to use Texas Tech Athletics marks. Any use of Texas Tech logos, wordmarks, or brand assets must still be reviewed and approved before production, publication, or distribution.
Final Approval
Texas Tech Athletics reserves the right to require edits or decline any use that does not align with approved brand standards, sponsorship rights, licensing requirements, or the intended partner relationship.