Texas Tech University Athletics
NIL: Partners in Brand Building and Education
Our Partners
PROTECTIVE EDUCATION
Team Altemus & Anomoly Sports Group
TeamAltemus and Anomaly will conduct virtual workshops educating student-athletes regarding NIL decision making and due diligence, followed by on-campus sessions around budget techniques, tax information, contract negotiation and other business "best practices." In addition, Texas Tech student-athletes will have access to the TeamAltemus and Anomaly educational library where they can view micro-learning educational sessions on their personal devices.
PERSONAL BRAND BUILDING
Opendorse
Opendorse Ready™ is the industry-leading NIL readiness program that provides every student-athlete the opportunity to understand their name, image and likeness (NIL) value and receive hands-on assistance from experts to maximize their value while on campus.Opendorse Social™ maximizes content by helping athletes build their brands with drag-and-drop media libraries, one-tap publishing technology, and real-time analytics in one powerful platform.
GROUP LICENSING
The Brandr Group
The group licensing program with TBG allows for three or more individuals from the same sport or six or more individuals from any combination of Texas Tech's athletics programs to voluntarily participate in the collective use of their NIL co-branded with school logos and trademarks. This will enable current student-athletes and letterwinners to capitalize on their collegiate success and association with Texas Tech, while also ensuring they are properly compensated for the use of their NIL.
REPRESENTATION & CONSULTATION
Student Legal Services
In the area of NIL, Student Legal Services may provide representation and/or consultation in the following areas: entity formation/business start-up and contracts.