Texas Tech University Athletics
Concert: Strait to Texas Tech
JONES AT&T STADIUM
For complete event details — including stadium policies, entry procedures, parking maps, and accessibility information — please visit the tabs below. Fans are encouraged to review all guidelines prior to arrival to ensure a smooth and enjoyable concert experience inside Jones AT&T Stadium. Content within the tabs will be updated in the coming months to reflect information specific to the George Strait concert.
LUBBOCK WEATHER
Best Route To Travel To Jones AT&T Stadium
Fans attending the concert at Jones AT&T Stadium are advised to arrive early to avoid traffic congestion around the stadium. Fans who have reserved parking passes issued by Texas Tech Athletics should follow the printed directions on the back of each parking pass.
Stadium Location
Jones AT&T Stadium is located on the Texas Tech campus near the intersection of Marsha Sharp Freeway and University Avenue. For GPS purposes, use the address: 2526 Mac Davis Lane, Lubbock, TX 79409.
Directions
- From Lubbock International Airport - Take I-27 south to downtown, take Marsha Sharp Freeway (US 82) exit and head west (right turn). The stadium will be on the left.
- From US Highway 84 - Follow US 84 to I-27 and head north (right turn). Take Marsha Sharp Freeway (US 82) exit and head West (left turn) The stadium will be on the left.
- From US Highway 82 - US Highway 82 turns into the Marsha Sharp Freeway (US 82) at I-27. Continue heading west until you reach the stadium.
Lubbock & Texas Tech
Parking
Parking Details -- coming soon.
Guest Information
Welcome to Jones AT&T Stadium, home of the Texas Tech Red Raiders. The stadium is located on campus at the corner of University Ave. and the Marsha Sharp Freeway. For GPS purposes, please use 2526 Mac Davis Lane.
CLEAR BAG POLICY
Guests will be able to carry the following style and size bag, package or container into the venue:- Bags that are clear plastic, vinyl or PVC and do not exceed 12" x 6" x 12."
- One-gallon clear plastic freezer bag (Ziploc bag or similar).
- Small clutch bags, approximately the size of a hand, with or without a handle or strap can be taken into the venue with one of the clear plastic bags.
- An exception will be made for medically necessary items after proper inspection.
ADA Elevator Access (West Side Only): Guests requiring ADA access to the outside seats (west side) may show mobile ticket at Gate 1B (Media/ADA Entrance) and then access elevators to mezzanine level.
ADA Seating: ADA seating, including wheelchair spaces, are available on a game by game basis. Guests who do not have reserved ADA seats (row 34 in sections 2, 3, 4, 6, 7, 8, 9, 10, 18) may contact the ticket office at 806-742-TECH (8324) for possible alternate seating options (if available). Standing is not allowed in the ADA seating area.
Alcohol: Alcoholic beverages may not be brought into the stadium. Beer and wine are available for purchase along the concourse inside the gates.
Bags and Bag Search: Small clutch bags (no larger than 4.5” x 6.5”), clear bags (12”x6”x12”) are permitted. All other bags are not permitted. All items brought into the stadium are subject to search. Exception: Necessary Medical Bag (will require special inspection). See BAG POLICY FAQs for more details.
Beverages/Food: Outside beverages and/or food are not allowed into the stadium.
Bus (Shuttle Service): Citibus provides roundtrip shuttle service beginning 3 hours prior to kick-off until 1 hour after conclusion of the game. Cost is $6.00 per person (cashless through their app - GoPass) for roundtrip service. Pick-up stations are located at the parking lots north of John Walker Soccer Complex (Texas Tech Parkway & 10th St.) and northwest of Health Sciences Center ADA lot only (Texas Tech Parkway & 5th St.). Drop-off is at the north side (Gate 3-4 area) of the stadium. Citibus Map | Go Pass App: iPhone | Android
Cashless Venue: Please be aware Texas Tech athletic events are cashless and there will not be functioning ATM machines inside the stadium.
Clear Bag Policy: Please go to http://texastech.com/clearbagpolicy
Concessions: Oak View Group operates the concession stands located on the concourse. | Concession Menus
Conduct: Guests are expected to conduct themselves in an appropriate manner at all times. Texas Tech University supports the Big 12 Conference Code of Sportsmanship and encourages our fans to treat visitors, players, coaches and officials with courtesy. Violators of stadium policies are subject to ejection. | Code of Conduct
Containers and Coolers: Cans, glass, bottles, coolers (ice chests) and other type beverage containers are prohibited in the stadium. Exception: One unopened 20 ounce (or less) bottle of water (not frozen) or empty beverage container may be brought in. Outdoor athletics events only.
Electronic Ticket Scanning: Mobile tickets will be electronically scanned. There will be No Re-entry. Patrons assume all risks for tickets purchased through sources other than the Texas Tech Athletic Ticket Office.
Express Lanes are available at all gates for fans without items to be inspected.
Field Access: Field access is limited only to those individuals with a proper credential.
Firearms: Firearms are not allowed in the stadium (Texas Penal Code Section 30.06).
First Aid: Medical services are available at the First Aid stations located on the west side concourse and on the east side concourse. In case of an emergency, please contact a Police Officer or Event Staff personnel. Guests with pre-existing medical conditions or special needs are encouraged to check in at First Aid and inform the attendants of their seating locations.
Gates: Gates 1, 3, 3A, 4, 4A, 5, 8, and 10 open 1 ½ hours prior to kickoff. Individuals ages 2 and older must present a valid ticket for entry into the stadium. Gates 6 (student gate), gates 2 and 5 Club/Suites, and 9 will open 2 hours prior to kick-off.
Heat Management Stations: Heat Management stations will be located at gates 1, 3, 4 and 6 providing water refills and sunscreen in the station at selected games based on weather conditions.
Lost Children: In case of a missing child, contact a Police Officer or Event Staff personnel. Lost children will be escorted to either of the stadium security offices located on the west and east concourses of the stadium.
Lost and Found: Articles found in the Stadium, Club Level, Suite Levels and Press Level are turned over immediately to the TTPD Stadium Security Office. Items unclaimed at TTPD Stadium Security Office – post game - are taken to the TTPD offices (2901 4th Street).
Merchandise: Officially licensed Texas Tech merchandise is available for purchase at Red Raider Outfitters locations throughout the stadium. Unauthorized merchandise may not be sold on the grounds in or around the stadium. Guests approached by someone selling merchandise are asked to report the person and location to an Event Staff personnel or Police Officer.
Mobile Ticket Scanning: All tickets will be electronically scanned in order to verify authenticity. There will be No Re-entry. Screenshots will not be accepted. Patrons assume all risks for tickets purchased through sources other than the Texas Tech Athletic Ticket Office. | Mobile Ticketing FAQ’s
Parking:
Concert parking details will be released soon.
Photography: Hand-held still cameras are permitted for personal use. Cameras with telescopic lenses (4” or longer), 300mm or greater focal length and video cameras are prohibited. Commercial photography is prohibited.
Programs: A link will be available on our website at texastech.com or on our social media handles.
Jones AT&T Stadium Prohibitive items
Texas Tech University August 1, 2025
- Alcoholic beverages
- Animals (except Service Animals)
- Artificial Noise Makers
- Bags (Small clutch bags (no larger than 4.5” x 6.5”), Clear Bags (12”x6”x12” are permitted)
- Banners
- Commercial Camera/Video Equipment
- Coolers / Containers – Exception: One unopened 20 ounce (or less) bottle of water (not frozen) or empty beverage container may be brought in. Outdoor athletics events only.
- Firearms, weapons, explosives, fireworks
- Food & Beverages - Exception: One unopened 20 ounce (or less) bottle of water (not frozen) may be brought in. Outdoor athletics events only.
- Poles (including Selfie Sticks)
- Seat Backs wider than 16” with armrests, pockets, zippers, covers
- Smoking (Including electronic cigarettes/vaporing)
- Throwing of objects
- Umbrellas
- Other items not listed may be disapproved for entry into the stadium.
• Disorderly Behavior may result in ejection from the stadium and possible arrest
• Prohibitive items cannot be left at the gate and must be returned to vehicle or discarded
• Re-entry: Re-entry is not allowed. Must have new ticket for admission.
• Field Access requires proper credential
Public Address Announcements: Individuals will not be paged over the public address system.
Re-entry: Re-entry is not allowed. Must have new ticket for admission.
Restrooms: Men’s, Women’s and Family restrooms are located throughout the stadium on the concourse level.
Smoking: Jones AT&T Stadium is a Smoke-Free facility. (Including electronic cigarettes/vaporing). There are no smoking areas within the stadium. Those wishing to smoke outside the stadium will need a new ticket for admission. (See: Re-entry)
Solicitation: Texas Tech University policy prohibits solicitations or advertisements, sales, displays, distributions or publications on campus, including the grounds in or around the stadium. This includes solicitation of charitable donations and game or event tickets. Violators of this policy may be asked to leave the stadium or campus. | Solicitation Policy
Stadium Suites and Club Level Seating: West Stadium Suites and Club Level seating are accessible through Gate 2. North Stadium Club are accessible thru Gates 3A and 4A. East Stadium Suites and Club Level seating are accessible through Gate 5. South Stadium Suites are accessible through gate 9. Fans must have a suite or club ticket to be admitted. For more information, contact the Red Raider Club at 806-742-1196.
Taxi: Contact Checker Cab 806-771-8899 or Yellow Cab 806-765-7777.
Throwing of Objects: Anyone caught throwing objects inside the stadium and/or onto the field will be subject to ejection from the stadium and/or arrest. For individuals ejected from the stadium, a ticket refund is not available.
Tickets:
General Information: The Texas Tech Ticket Office will open three hours to kickoff for every home and close at the start of the third quarter. Tickets may be purchased at ticket windows located at Gate 1, Gate 3 and at the main ticket office, located in the south end of the East Stadium Building or online. All individuals ages 2 and older must present a ticket to enter the stadium. Patrons assume all risks for tickets purchased through sources other than the Texas Tech Athletics Ticket Office.
Mobile Ticket Scanning: All tickets will be electronically scanned utilizing “Tap and GO” or NFC technology. Screenshots will not be accepted. There will be No Re-Entry. Patrons assume all risks for tickets purchased through sources other than the Texas Tech Athletic Ticket Office. | Mobile Ticketing FAQ’s
Electronic Ticket Scanning: Mobile tickets will be electronically scanned utilizing Tap and Go or NFC technology. Screenshots will not be accepted. There will be No Re-entry. Patrons assume all risks for tickets purchased through sources other than the Texas Tech Athletic Ticket Office.
Lost/Misplaced Tickets: All tickets are mobile and can be retrieved by the primary account holder accessing their online ticketing account and adding them to their digital wallet on their mobile device. For any other issues you can visit one of the Texas Tech Ticket Offices ticket booths located at Gate 1, Gate 3, and at the main ticket office, located on the south end of the east stadium building. These booths will open three hours prior to kickoff.
Fan Assistance: Fan assistance will be available three hours prior to kickoff at Gate 1, Gate 3, and at the main ticket office, located in the south end of the East Stadium Building and close at the start of the third quarter. Only the account holder on record will be allowed to manage their tickets on the account, photo ID will be required. If other arrangements need to be made, please contact the Ticket Office in advance of game day by calling (806) 742-TECH (8324).
Umbrellas: For the safety and consideration of all guests, umbrellas are prohibited in the stadium. Guests may consider bringing appropriate rain gear in case of inclement weather.
Security measures will be constantly reviewed and are subject to change as conditions warrant. We appreciate your understanding and cooperation.
Concert Ticket Information
Tickets will be available exclusively through TexasTech.com/Tickets.
Public on-sale: Friday, November 21st at 10am CT
Food & Beverage Options
You’ll never go hungry — Jones AT&T Stadium features 17 permanent concession stands, starting at Stand 1 by Gate 1 and wrapping around to Stand 17 at Big Chicken in the southeast corner of the new SEZ facility. You’ll also find six portable stands offering a variety of food and drink options on both the west and east concourses.
Grab-and-Go Marketplaces Available on East and West Sides, South End Zone
Need something quick? Texas Tech offers five Grab & Go Marketplaces throughout the concourse:
- Let’s Go Marketplace – near Gate 1
- Matador Marketplace – west side mezzanine level
- 4th & Go Marketplace – near Gate 3
- Take 3 Marketplace – near Gate 4
- Touchdown Tavern – premium seat holder exclusive, south end zone
These self-checkout locations make it easy to grab bagged snacks, alcoholic beverages, soft drinks, and water — so you can spend less time in line and more time enjoying the concert.
Jones AT&T Stadium Now Fully Cashless
Jones AT&T Stadium is fully cashless. All points of sale will accept credit and debit cards as well as Apple Pay, Google Pay and Samsung Pay.
DIAMOND VIP HOSPITALITY PACKAGE
One Unforgettable Reserved Seated Floor Ticket *
Custom Engraved Bottle of Código 1530 Tequila (Diamond Packages Only)
- Bottle of Código 1530 Tequila Custom Engraved for Each Date, Show, City & Venue
Exclusive Invite to the Official Preshow VIP Hospitality Lounge **
- George Strait Themed VIP Cocktail Upon Arrival ***
- Tasty Selection of Hors D 'Oeuvres, Snacks and Desserts
- Complimentary Selection of Beer, Wine & Assorted Soft Drinks ***
- Assortment VIP Photo Opportunities (Includes Backdrops, Props & Custom Themes)
Diamond VIP Perks
- VIP Preferred Parking (Diamond Packages Only, One Parking Pass Per Order)
- VIP Priority Check-In & Separate VIP Entrance
- Crowd-Free VIP Merchandise Shopping Opportunity
George Strait VIP Merchandise
- Special George Strait VIP Tour Gift (Designed Exclusively for VIPs)
- Limited-Edition George Strait Tour Poster (Based Upon Original Artwork)
- Commemorative George Strait VIP Tour Laminate & Matching Lanyard
* Venue seating configurations and package locations can vary by market. See your show date for specific details.
** George Strait does not participate in any VIP activities. Packages do not include a Meet & Greet or photo opportunities with George Strait.
*** You must be of legal age to consume alcohol; valid identification required for consumption of alcohol.
EMERALD VIP HOSPITALITY PACKAGE
One Incredible Reserved Seated Floor Ticket *
Exclusive Invite to the Official Preshow VIP Hospitality Lounge **
- George Strait Themed VIP Cocktail Upon Arrival ***
- Tasty Selection of Hors D 'Oeuvres, Snacks and Desserts
- Complimentary Selection of Beer, Wine & Assorted Soft Drinks ***
- Assortment VIP Photo Opportunities (Includes Backdrops, Props & Custom Themes)
Emerald VIP Perks
- VIP Priority Check-In & Separate VIP Entrance
- Crowd-Free VIP Merchandise Shopping Opportunity
George Strait VIP Merchandise
- Special George Strait VIP Tour Gift (Designed Exclusively for VIPs)
- Limited-Edition George Strait Tour Poster (Based Upon Original Artwork)
- Commemorative George Strait VIP Tour Laminate & Matching Lanyard
* Venue seating configurations and package locations can vary by market. See your show date for specific details.
** George Strait does not participate in any VIP activities. Packages do not include a Meet & Greet or photo opportunities with George Strait.
*** You must be of legal age to consume alcohol; valid identification required for consumption of alcohol.
SAPPHIRE VIP HOSPITALITY PACKAGE
One Amazing Reserved Seated Ticket *
Exclusive Invite to the Official Preshow VIP Hospitality Lounge **
- George Strait Themed VIP Cocktail Upon Arrival ***
- Tasty Selection of Hors D 'Oeuvres, Snacks and Desserts
- Complimentary Selection of Beer, Wine & Assorted Soft Drinks ***
- Assortment VIP Photo Opportunities (Includes Backdrops, Props & Custom Themes)
Sapphire VIP Perks
- VIP Priority Check-In & Separate VIP Entrance
- Crowd-Free VIP Merchandise Shopping Opportunity
George Strait VIP Merchandise
- Special George Strait VIP Tour Gift (Designed Exclusively for VIPs)
- Limited-Edition George Strait Tour Poster (Based Upon Original Artwork)
- Commemorative George Strait VIP Tour Laminate & Matching Lanyard
* Venue seating configurations and package locations can vary by market. See your show date for specific details.
** George Strait does not participate in any VIP activities. Packages do not include a Meet & Greet or photo opportunities with George Strait.
*** You must be of legal age to consume alcohol; valid identification required for consumption of alcohol.
GOLD VIP PACKAGE
One Awesome Reserved Seated Ticket *
Gold VIP Perks
- VIP Priority Check-In & Separate VIP Entrance
- Dedicated ‘Fast Lane’ at Venue for VIP Merchandise Shopping
George Strait VIP Merchandise
- Special George Strait VIP Tour Gift (Designed Exclusively for VIPs)
- Commemorative George Strait VIP Tour Laminate & Matching Lanyard
* Venue seating configurations and package locations can vary by market. See your show date for specific details.
SILVER VIP PACKAGE
One Excellent Reserved Seated Ticket *
Silver VIP Perks
- VIP Priority Check-In & Separate VIP Entrance
- Dedicated ‘Fast Lane’ at Venue for VIP Merchandise Shopping
George Strait VIP Merchandise
- Special George Strait VIP Tour Gift (Designed Exclusively for VIPs)
- Commemorative George Strait VIP Tour Laminate & Matching Lanyard
* Venue seating configurations and package locations can vary by market. See your show date for specific details.
VIP PACKAGE DISCLAIMER
All sales are final. There are no refunds or exchanges under any circumstances. All package contents are non-transferable. The artist, show and venue reserve the right to cancel any order for any reason. All packages and package contents are non-transferable. All VIP merchandise will be distributed at the show; some exceptions may apply. VIP merchandise is not required for venue entry. Package purchases are restricted to U.S. & Canadian addresses only. The artist, tour, promoter, ticketing company, venue or any other affiliated parties are not responsible for outdated or inaccurate information provided by the consumer at the time of purchase.