General University Merchandise
Merchandise that celebrates Texas Tech University pride broadly — from everyday campus gear and alumni favorites to gifts and keepsakes that reflect a lifelong connection to the university.
Texas Tech University Athletics
The Beveled Double T
Institutional Double T Logo Use
The 3D beveled Double T remains the primary institutional mark for Texas Tech University and continues to represent the broader university across academic, alumni, ceremonial, commemorative, and non-athletics uses.
A mark for the broader university
As Texas Tech Athletics moves forward with its updated athletics identity system, the beveled Double T continues to represent Texas Tech University in academic, alumni, ceremonial, commemorative, and broader institutional settings.
This page helps clarify where the beveled Double T remains the appropriate mark and how it differs from the updated Texas Tech Athletics identity system.
Role of the Beveled Double T
The beveled Double T carries the broader Texas Tech University story — one rooted in academic excellence, alumni pride, tradition, service, and achievement.
It is the mark for university-centered moments that celebrate Texas Tech beyond athletics, including academic programs, commencement, class-year artwork, institutional recognition, alumni engagement, and general university merchandise.
Common Institutional Use Cases
The examples below are intended to help campus partners, licensees, vendors, and designers understand where the beveled Double T may be appropriate.
Academic Departments
Academic department communications, college-level materials, program recognition, and school-focused identity uses.
Graduation and Commencement
Commencement-related designs, graduation gifts, ceremony materials, announcements, and products celebrating degree completion.
Class of Designs
“Class of” artwork, graduation year products, alumni class recognition, and milestone-specific merchandise.
Alumni Engagement
Alumni association materials, alumni chapter designs, reunion items, and general alumni pride merchandise.
Institutional Awards
Plaques, certificates, awards, donor recognition, employee recognition, and milestone presentation materials.
Using the Beveled Double T Correctly
Approved usage should
- Use only official artwork provided or approved by Texas Tech University or Texas Tech Athletics Licensing & Brand Management.
- Reflect the broader university mission, academic identity, institutional pride, or commemorative nature of the design.
- Preserve the official proportions, colors, orientation, and integrity of the beveled Double T.
- Maintain proper clear space around the mark.
- Use the mark in a way that clearly identifies Texas Tech University, not a separate business, product, or organization.
- Be submitted for review and approval when used on commercial products, promotional items, or public-facing materials.
Approved usage should not
- Alter, stretch, crop, redraw, outline, distress, animate, recolor, or add effects to the beveled Double T.
- Place the mark inside unapproved shapes, containers, patterns, or backgrounds.
- Combine the mark with athletics-specific logos, mascots, slogans, or word marks.
- Use athletics-specific typefaces, team slogans, or Red Raider sports branding in an academic or institutional design.
- Use the mark as a letter, icon replacement, decorative pattern, or design texture.
- Create the appearance of a new logo, endorsement, partnership, or official designation without approval.
Institutional Use vs. Athletics Use
Choosing the appropriate Double T
Use the beveled Double T when the design is centered on Texas Tech University as an academic institution or broader university community. Use the updated Texas Tech Athletics identity system when the design is rooted in Red Raider pride, spirit, and the energy of Texas Tech Athletics — from team-specific storytelling and gameday traditions to fan merchandise, NIL opportunities, and spirit and sports-related brand expression.
Use the beveled Double T for
- Academic programs and departments
- Graduation and commencement
- Class year and alumni designs
- Institutional recognition
- University milestones
- General university merchandise
Use Athletics marks for
- Red Raider sports
- Team-specific designs
- Athletics retail and fan gear
- NIL merchandise
- Competition, venue, and gameday materials
- Athletics marketing and promotions
Approval and Licensing
Commercial use of Texas Tech University trademarks, including the beveled Double T, must be reviewed and approved through the appropriate licensing process before production.
Products bearing Texas Tech University marks must be produced by an officially licensed vendor unless a separate written approval or licensing arrangement has been granted.
Final Approval
Texas Tech University and Texas Tech Athletics reserve the right to require edits or decline any use that does not align with approved brand standards, trademark protections, licensing requirements, or the intended institutional use of the beveled Double T.