Masked Rider
Secondary athletics mark shown on white.
Texas Tech University Athletics
Texas Tech Athletics Identity
Texas Tech Athletics Identity System
The Texas Tech Athletics identity system brings the energy, pride, and tradition of Red Raider sports to life across competition, venues, digital platforms, licensed products, NIL opportunities, retail, and fan experiences.
Built for Red Raider sports
Anchored by the Double T, the expanded athletics identity system gives Texas Tech Athletics, licensed vendors, retailers, and brand partners a more flexible toolkit for creating work that feels unmistakably Texas Tech.
The system includes athletics marks, wordmarks, spirit marks, sport-specific assets, typography, and approved color applications designed to strengthen consistency while expanding creative opportunities across the marketplace.
A More Flexible Toolkit for Licensing and Brand Expression
The expanded athletics identity system supports a wide range of licensed product opportunities, including performance-inspired apparel, fashion, headwear, hardgoods, youth and women’s products, NIL merchandise, promotional items, specialty retail, and digital applications.
This broader toolkit gives Texas Tech Athletics more range in the marketplace while protecting the consistency, recognition, and value of the Red Raider brand.
Identity System Preview
The examples below provide a visual preview of the Texas Tech Athletics identity system and represent only a small sample of the depth, breadth, and flexibility available through the full athletics artwork suite. Through the official Texas Tech Athletics art sheets on J. Patton, approved licensees have access to expanded logo options, wordmarks, sport-specific marks, spirit marks, approved lockups, and multiple colorway applications built to support a wide range of licensed products, retail opportunities, NIL merchandise, fan gear, and brand expressions. These examples are for reference only and should not be copied, downloaded, recreated, modified, or used without prior approval.
Raiderland
Tertiary athletics mark shown on red.
Masked Rider + Double T
Tertiary athletics mark shown on black.
Pumpjack font
Texas Tech shown in the Pumpjack font.
Matador script
Tech shown in the Matador script.
Sport-specific Mark
Texas Tech Red Raiders wordmark shown in Matador script + Techsans.
Pumpjack font
Tech arch shown in the Pumpjack font.
Matador script
Red Raiders shown in the Matador script.
Pumpjack + Techsans
Texas Tech Red Raiders wordmark shown in Pumpjack & Techsans.
Guns Up Hand Sign
Guns Up spirit mark.
Sport-Specific Mark
Texas Tech Basketball in Pumpjack & Techsans.
Raider Red Collection
Raider Red character in sport-specific poses.
Reference only: Logo examples shown on this page are not production artwork. Official files must be obtained through approved Texas Tech Athletics licensing and brand channels.
Primary Color Palette
The Texas Tech Athletics primary colors are the foundation of the Red Raider identity system and should be reproduced with consistency across licensed products, digital platforms, print materials, retail displays, NIL merchandise, fan gear, and other approved brand applications.
The color values below are provided as a quick reference for common production needs. Approved licensees and vendors should follow the official artwork, color specifications, and art sheets provided through approved Texas Tech Athletics licensing channels, including J. Patton.
Raider Red
#C30020
RGB: 195, 0, 32
CMYK: C7, M100, Y100, K4
Pantone 186
Rider Black
#000000
RGB: 0, 0, 0
CMYK: C0, M0, Y0, K100
Pantone Black
Ghost White
#FFFFFF
RGB: 255, 255, 255
CMYK: C0, M0, Y0, K0
Pantone White
Classic White
#F1F0D8
RGB: 241, 240, 216
CMYK: C5, M2, Y16, K0
Pantone 9060
Using the System Correctly
Approved usage should
- Use only official artwork provided or approved by Texas Tech Athletics.
- Maintain proper clear space around all Texas Tech Athletics marks.
View clear space example
Clear space helps protect the visibility, legibility, and impact of Texas Tech Athletics marks across product, print, digital, retail, and other approved brand applications.
- Preserve the official proportions, colors, orientation, and integrity of each mark.
- Use approved color combinations and brand standards.
- Support the intended role of each mark within the athletics identity system.
- Be submitted for review and approval before production, publication, or distribution.
Approved usage should not
- Alter, stretch, crop, redraw, outline, distress, animate, or add effects to Texas Tech Athletics marks.
- Place marks inside unapproved shapes, containers, patterns, or backgrounds.
- Combine marks into new logos or unauthorized lockups.
- Use the Double T as a letter, icon replacement, or decorative element.
- Copy, download, recreate, or use marks from preview images.
- Apply Texas Tech marks to products or materials without licensing review and approval.
Accessing Official Artwork
Official Texas Tech Athletics artwork files are available only through approved channels. Licensed vendors should access artwork through the licensing artwork process and submit all product designs for review before production.
Campus departments, corporate partners, retailers, agencies, and other outside organizations should contact Texas Tech Athletics Licensing & Brand Management for guidance before using Texas Tech Athletics marks.
All commercial products, co-branded materials, promotional items, and public-facing uses featuring Texas Tech trademarks must receive approval before production or distribution.
Final Approval
Texas Tech Athletics reserves the right to require edits or decline any use that does not align with approved brand standards, licensing requirements, trademark protections, or the intended use of the athletics identity system.