Joey Johns - Director of Social Media - Staff Directory

Staff Directory

Joey Johns

Title:
Director of Social Media
Email:
Phone:
(806) 834-2353

Joey Johns was named Director of Social Media for Texas Tech Athletics in March 2021.

Prior to arriving in Lubbock, Johns served as the Digital Strategist for USF Athletics where he was responsible for the ideation and implementation of the digital strategic vision for the athletics department, leading various social media initiatives and educating internal and external constituents on best practices. Notably, he created a digital strategy document that served as the digital playbook for the department. Johns also helped spearhead the introductions of a content management system to streamline design projects, and sport clusters to ensure consistent and effective communication between all external areas for each sport.

Johns came to Tampa after a year at Michigan where he worked directly with the Wolverines football program. The Ann Arbor native assisted with both communications and social media efforts, helping promote three players to various All-America teams while assisting with the strategy for Michigan football social media channels. During the year, Michigan football social channels gained over 250,000 combined followers, surpassing 460,000 total followers on Twitter to pair with a Facebook following of over 1.5 million, both figures that led the nation at the time. Additionally, Johns assisted in the creation of graphic material such as digital graphics, Snapchat filters, and the covers for the 2015 and 2016 media guides and the 2016 Citrus Bowl guide. Johns was responsible for ideating and executing the social vision for the football team’s spring trip to Bradenton, Fla. in which Michigan football social platforms garnered over 8 million impressions in a week showcasing both on-field and off-field activities; the first trip of what has become an annual tradition.

Before Michigan, Johns served as both an undergraduate and graduate student assistant in the Athletic Communications office at Clemson. Johns served as the primary contact for the rowing team while assisting with all Tiger programs. In a digital role, he helped create and post content across all sport platforms, including football and athletics. He also assisted with the daily maintenance of the website and served as a contributing writer for the IPTAY magazine Orange: The Experience.

Johns earned his bachelor’s and master’s degrees from Clemson in 2013 and 2015 respectively. His graduate research focused specifically on social media in sports, with an emphasis on collegiate athletics. His master’s thesis, “Twitter & Fan Identification” examined the role that social media can play in enhancing levels of fan identification and loyalty, and how actions on social media can ultimately affect consumer behavior.